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Alphabet Inc.'s Google received a hefty fine of $56.8 million from France's privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules.

France's data authority CNIL said the amount of the fine was "justified by the severity of the infringements observed regarding the essential principles" of the EU's General Data Protection Rules, or GDPR. They are "transparency, information and consent," it said Monday in a statement.

The EU rules took effect across the 28-nation bloc on May 25, and gave national privacy regulators equal powers to fine companies as much as 4 percent of global annual sales for the most serious violations. Google has come under CNIL's scrutiny many times before, but under the old rules, fines couldn't exceed the maximum of 150,000 euros. While this is the first time CNIL has benefited from the new rules, several other countries have issued fines.

Alphabet Inc.'s Google received a hefty fine of $56.8 million from France's privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules.France's data authority CNIL said the amount of the fine was "justified by the severity of the [...]
Mon, Jan 21, 2019
Source: Adage

Alphabet Inc.'s Google received a hefty fine of $56.8 million from France's privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules.

France's data authority CNIL said the amount of the fine was "justified by the severity of the infringements observed regarding the essential principles" of the EU's General Data Protection Rules, or GDPR. They are "transparency, information and consent," it said Monday in a statement.

The EU rules took effect across the 28-nation bloc on May 25, and gave national privacy regulators equal powers to fine companies as much as 4 percent of global annual sales for the most serious violations. Google has come under CNIL's scrutiny many times before, but under the old rules, fines couldn't exceed the maximum of 150,000 euros. While this is the first time CNIL has benefited from the new rules, several other countries have issued fines.

Alphabet Inc.'s Google received a hefty fine of $56.8 million from France's privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules.France's data authority CNIL said the amount of the fine was "justified by the severity of the [...]
Mon, Jan 21, 2019
Source: Adage magazine

Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can Get" campaign. Titled "We Believe," the spot from Grey, New York, aims to reframe the meaning of masculinity. Set against the backdrop of the #MeToo movement, it calls for a stop to behaviors like mansplaining, bullying and sexual harassment, asking, "Is this the best a man can get? Is it?"

In the first 48 hours, the "We Believe" video racked up 19.7 million views, according to analytics firm Talkwalker. By day three, it added another 6 million on YouTube alone. (The spot did not run on TV.)

Some celebrities, such as Chrissy Teigen, Rainn Wilson and Arianna Huffington, applauded it on Twitter as enlightened. But another social media faction emerged, decrying the ad as unfair and insulting to men. Right-wing pearl clutcher Piers Morgan tweeted: "I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys. Let men be damn men."

Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can Get" campaign. Titled "We Believe," the spot from Grey, New York, aims to reframe the meaning of masculinity. Set against the [...]
Mon, Jan 21, 2019
Source: Adage magazine

At first, the therapist assumes his concerns are related to being seen by millions until he explains it's not a TV spot, and that people have to buy tickets to see the commercial in a theater.

"You have to buy a ticket to see an ad?" the therapist asks.

"Michael, nobody here is judging you," the therapist says later on in the roughly 90-second spot. "We just think you make terrible career decisions."

At first, the therapist assumes his concerns are related to being seen by millions until he explains it's not a TV spot, and that people have to buy tickets to see the commercial in a theater."You have to buy a ticket to see an ad?" the therapist asks."Michael, nobody [...]
Mon, Jan 21, 2019
Source: Adage magazine

A week before the midterm elections, a single statistic from an Adobe study raised eyebrows: 40 percent of likely voters between the ages of 18 and 37 saw no political advertising last fall. While brands already knew that young adults increasingly were tuning out linear TV and Facebook and installing digital ad blockers, few would have guessed just how hard it's gotten to reach Gen Z and millennials.

For marketers spending huge cash on these channels, it should be a wake-up call. Gen Z alone has total spending power valued at $143 billion, with overall spending of almost $100 billion, according to Barkley, a marketing and ad agency. But these generations are not untouchable. To engage young adults, brands should consider focusing on these three ideas:

Speak Instagram

A week before the midterm elections, a single statistic from an Adobe study raised eyebrows: 40 percent of likely voters between the ages of 18 and 37 saw no political advertising last fall. While brands already knew that young adults increasingly were tuning out linear TV and Facebook and installing [...]
Mon, Jan 21, 2019
Source: Adage magazine

Social media influencers can be an important part of a brand's marketing arsenal, but care and attention are necessary to reduce the potential for legal and reputational risks. The Federal Trade Commission has signaled that it will continue to vigorously enforce truth-in-advertising compliance related to influencers, and the speed at which information and controversy spreads raises the reputational stakes related to influencer misconduct.

Keep the FTC at bay and help protect your brand reputation with a legal tune-up for a more effective, sustainable influencer program. Here are our top tips for 2019:

Revisit the plan

Social media influencers can be an important part of a brand's marketing arsenal, but care and attention are necessary to reduce the potential for legal and reputational risks. The Federal Trade Commission has signaled that it will continue to vigorously enforce truth-in-advertising compliance related to influencers, and the speed at [...]
Mon, Jan 21, 2019
Source: Adage magazine

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.

5. Vitalant: 'The Blood Line,' We Are Unlimited

Non-profit blood service provider Vitalant and We Are Unlimited were behind this simple but stunning reminder of the importance of blood donations. They transformed Chicago's Red Line train into the "Blood Line," an especially powerful move considering that this particular train has been the setting for some of the city's most violent crimes.

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Vitalant: 'The Blood Line,' We Are UnlimitedNon-profit blood service provider Vitalant and We Are Unlimited were behind this simple but stunning reminder of the importance of blood donations. They transformed Chicago's [...]
Mon, Jan 21, 2019
Source: Adage magazine

Kia, which has a history of putting celebrities in its Super Bowl ads, is going without a star this year. Instead the South Korean automaker will use its ad to launch "The Great Unknowns Scholarship," which it says will help "help young people in need get a foothold in higher education."

The effort was teased with an ad that ran during Sunday's NFC Championship game on Fox that sought to connect Kia to commoners, not A-listers. In the ad, a boy with a southern accent says: "Right now companies everywhere are choosing celebrity endorsers for their big-game ad. Millions will be paid, just like any other year. But what if it wasn't? What if a few of those celebrity paychecks got set aside to help unfamous people? What if this year in some way, it was about the rest of us?"

The Super Bowl campaign is by Kia U.S. agency-of-record David & Goliath.

Kia, which has a history of putting celebrities in its Super Bowl ads, is going without a star this year. Instead the South Korean automaker will use its ad to launch "The Great Unknowns Scholarship," which it says will help "help young people in need get a foothold in higher [...]
Sun, Jan 20, 2019
Source: Adage magazine

Kraft is getting a bit more vocal about the partial U.S. government shutdown and is seeking the help of other marketers.

The food maker ran a letter about the shutdown as a full-page ad on the back page of Sunday's issue of The Washington Post.

"We hope that by the time you read this, the shutdown is over," the open letter begins.

Kraft is getting a bit more vocal about the partial U.S. government shutdown and is seeking the help of other marketers.The food maker ran a letter about the shutdown as a full-page ad on the back page of Sunday's issue of The Washington Post."We hope that by the time you [...]
Sun, Jan 20, 2019
Source: Adage

Kraft is getting a bit more vocal about the partial U.S. government shutdown and is seeking the help of other marketers.

The food maker ran a letter about the shutdown as a full-page ad on the back page of Sunday's issue of The Washington Post.

"We hope that by the time you read this, the shutdown is over," the open letter begins.

Kraft is getting a bit more vocal about the partial U.S. government shutdown and is seeking the help of other marketers.The food maker ran a letter about the shutdown as a full-page ad on the back page of Sunday's issue of The Washington Post."We hope that by the time you [...]
Sun, Jan 20, 2019
Source: Adage magazine
グッチはイタリアのファッションブランドです。 GUCCIは、「グッチ」と呼ばれるイタリア語、中国の標準である中国名「グッチ」に関係している、また、「グッチ」、と訳さ「グッチ。」グッチ/グッチグループ(グッチ?グループ)は、世界で最も有名な高級品グループフィレンツェ、イタリアに本社を置くグッチ/グッチグループ(グッチグループ)、シニアビジネスの男性と女性のファッション、香水、レザーバッグ、靴、時計、家でありますジュエリーやペット用品などの高価な高級品。グッチ/グッチ(グッチ)グッチ/グッチグループ(グッチ?グループ)などのブランドで最も有名なファッションブランド、ハイエンド、高級、セクシー、有名な、グッチiphoneケース 「ダブルG」のロゴ、アイデンティティ」を持ちます富の象徴を持つブランドイメージは、豊かな上層階級の恋人になっています。 LVMHグループ、国際的な高級品グループの一日の長さとファッション値する競合、それだけでグッチ/グッチグループ(グッチグループ)ということができます。 シャネル(シャネル)、ココシャネルの創始者は、以前は「ガブリエル?ボヌールシャネルiphoneケース、1883年、として知られている(ココシャネル)ミスは、オーヴェルニュ、フランスで生まれました。シャネル(シャネル)ミス?6歳の彼の母親は父親が彼女と他の4人の兄弟姉妹を残して、死亡しました。それ以来、彼女は彼の叔母の大人に育てられた、子は修道院の学校(修道院の学校)に入学し、最初の手の縫製技術を学びました。 (1905)22歳のシャネル(シャネル)ミス、彼女はカフェの歌手となり、別の音楽クラブやカフェ歌う曲で、芸名「ココ」を果たしました。このショーガールのキャリアの中で、ココシャネル(ココシャネル)は、二つの古い顧客を満たすために、彼らの恋人、英国の実業家、他の裕福な役員になることがあります。ココ?シャネルは、貴族たちと協調して自分の店を開く財政的能力を持っています。 エルメス(エルメス)は、これまでのところ、高い馬を製造するために歴史の170年を開始したティエリー?エルメスにより1837年にパリで設立された世界有数の高級ブランド、年の初めです。エルメスiphoneケース、2014年のように、バッグ、スカーフ、ネクタイ、男性、女性、および17の生活技術の製品シリーズがあり、伝統的な芸術品や工芸品、革新と国際企業の一定の追求に忠実です。パリ、フランスのエルメスの本社は、世界中の店舗では、「エルメス」の中華圏統一中国語の翻訳、北京、中国初のエルメスの店で1996年にオープンしました。エルメスは、極端に伝統的な優雅さのモデルを作成、臨時の卓越性、極端なゴージャスなデザインに付着されています。 1854年、氏はルイ?ヴィトンの革命は、最初のルイヴィトンiphoneケースフラットトップのレザーケースを設計し、そしてパリでは、LVパターンの第1世代を作成し、最初のLVストアをオープンし、それ以来、大文字の組み合わせLVその模様はいつもLV皮革製品の象徴であり、それ以来長い間続いています。フラット突破長方形のスーツケースがトレンドになります後しかし、ちょうど今日のように、LVの設計はすぐに、コピーされます。初期のLVのスーツケースからになりました毎年恒例のパリT台絶えず変化LVファッションショー、LV(ルイ?ヴィトン)は、ファッション業界での国際トップの位置に立ってきた、本当の理由は、LVは、独自の特別なブランドを持っているということである「DNA」 。