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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Miller Lite continues its product-focused approach, as first reported in Lowdown: The Story Behind Miller Lite's New Tagline, with a spot that showcases a can of the beer as it's cracked open and served up at a sports game. Serta gives those who are stressed, overworked and soldiering through life the hope of a peaceful place "where deadlines and duties disappear" -- a mattress fitted with its iComfort Sleep System. And the PGA Tour promotes the upcoming Presidents Cup, which will be held for the first time under "the watchful eye of Lady Liberty," at Liberty National golf course with views of the Statue of Liberty and Ellis Island.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads [...]
Fri, Jun 23, 2017
Source: Adage

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Miller Lite continues its product-focused approach, as first reported in Lowdown: The Story Behind Miller Lite's New Tagline, with a spot that showcases a can of the beer as it's cracked open and served up at a sports game. Serta gives those who are stressed, overworked and soldiering through life the hope of a peaceful place "where deadlines and duties disappear" -- a mattress fitted with its iComfort Sleep System. And the PGA Tour promotes the upcoming Presidents Cup, which will be held for the first time under "the watchful eye of Lady Liberty," at Liberty National golf course with views of the Statue of Liberty and Ellis Island.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads [...]
Fri, Jun 23, 2017
Source: Adage magazine

Just days after Publicis Groupe declared a moratoruim on awards including Cannes next year, one of its agencies -- Leo Burnett Chicago -- claimed a Grand Prix for Creative Effectiveness for its Van Gogh's Bedrooms exhibit for the Art Institute of Chicago. The buzzworthy effort gave people the chance to rent a reproduction of Vincent van Gogh's bedroom for a night, driving huge visitor gains.

WHAT IT IS: Art lovers could use Airbnb to rent a reconstructed 3D replica of the bedroom of the artist. Jury president Jonathan Mildenhall praised the effort for using creativity to introduce a broader and younger demographic to the Art Institute.

WHY IT WON: The Creative Effectiveness Lion recognizes campaigns that "demonstrate hard results over the long term." The Van Gogh campaign lured 133,000 visitors in incremental attendance, driving $2 million in incremental revenue, Mildenhall said.

Just days after Publicis Groupe declared a moratoruim on awards including Cannes next year, one of its agencies -- Leo Burnett Chicago -- claimed a Grand Prix for Creative Effectiveness for its Van Gogh's Bedrooms exhibit for the Art Institute of Chicago. The buzzworthy effort gave people the chance to [...]
Fri, Jun 23, 2017
Source: Adage magazine

WHAT THEY ARE: A music video for the track "Territory," from French directing and music-making duo The Blaze, earned the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while another music promotional effort, Bjork's virtual reality experience "Notget VR," earned the Digital Craft Grand Prix.

The Blaze, aka cousins Jonathan and Guillaume Alric, crafted a powerful tale around an Algerian man's homecoming to promote the "Territory" track from their debut LP. The video, which earned attention at the festival yesterday as part of Saatchi's annual New Directors Showcase, is a striking interplay of emotion and power: the hero envelops a male family member in crushing embrace, he throws punches at a gym (in sync with the track's drumbeat), he dances lithely as if in a trance, surrounded by crew of other men and chases after little children like a playful bull. While the various scenes don't convey a clear-cut story, woven together they make for a compelling tale that demands multiple viewings.

London visual effects company Analog and W&N Studio, home of the project's directors Warren Du Preez and Nick Thorton Jones, created the Bjork "Notget VR" experience (see non-VR rendering above) promoting a track of the same name off her "Vulnicura" album, which has already previously spawned other virtual reality efforts including one for "Stonemilker." The Grand Prix-winner depicts Bjork's digital avatar, adorned in a second skin of dancing lights and skipping about in an ethereal world -- the depth of which, Digital Craft Jury President Henry Cowling said, needs to be experienced in virtual reality.

WHAT THEY ARE: A music video for the track "Territory," from French directing and music-making duo The Blaze, earned the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while another music promotional effort, Bjork's virtual reality experience "Notget VR," earned the Digital Craft Grand Prix.The Blaze, [...]
Fri, Jun 23, 2017
Source: Adage magazine

Ogilvy & Mather Johannesburg won the Radio Grand Prix for a campaign that plugged KFC's Double Down sandwich. The agency took the top prize for the second consecutive year after winning in 2016 for KFC work.

WHAT IT IS: Radio ads plugged the limited-time offer by using voices to portray small moments of sadness, like when you ask people to cheer but no one returns the favor. Then the ads state that the "saddest thing of all" is when the Double Down goes off market.

WHY IT WON: Jury president Mario D'Andrea, president-chief creative at Dentsu in Brazil, praised the agency for turning out a creative campaign from a run-of-the mill brief for a promotional item.

Ogilvy & Mather Johannesburg won the Radio Grand Prix for a campaign that plugged KFC's Double Down sandwich. The agency took the top prize for the second consecutive year after winning in 2016 for KFC work.WHAT IT IS: Radio ads plugged the limited-time offer by using voices to portray small [...]
Fri, Jun 23, 2017
Source: Adage magazine

In a world of doubters, someone still believes in the power of advertising: The United Nations.

The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists Facebook and Google, Alibaba, and more. The idea is that advertising can do what more than two decades of UN proclamations, local laws and good intentions haven't -- spur real progress on gender issues.

"No country in the world has achieved gender equality, even though we have big initiatives and laws passed," said Phumzile Miambo-Ngcuka, executive director of UN Women in an interview. "Changing laws didn't do much to change cultural norms. Advertising has skill in behavior change."

In a world of doubters, someone still believes in the power of advertising: The United Nations.The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists [...]
Fri, Jun 23, 2017
Source: Adage

In a world of doubters, someone still believes in the power of advertising: The United Nations.

The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists Facebook and Google, Alibaba, and more. The idea is that advertising can do what more than two decades of UN proclamations, local laws and good intentions haven't -- spur real progress on gender issues.

"No country in the world has achieved gender equality, even though we have big initiatives and laws passed," said Phumzile Miambo-Ngcuka, executive director of UN Women in an interview. "Changing laws didn't do much to change cultural norms. Advertising has skill in behavior change."

In a world of doubters, someone still believes in the power of advertising: The United Nations.The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists [...]
Fri, Jun 23, 2017
Source: Adage magazine

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."

This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.

An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored.

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm [...]
Fri, Jun 23, 2017
Source: Adage

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."

This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.

An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored.

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm [...]
Fri, Jun 23, 2017
Source: Adage magazine

Walk into a grocery store 10 years from now, and you'll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.

What you probably won't see is a random stockpile of food and a long line at the register.

Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets' long-held perch in the food landscape.

Walk into a grocery store 10 years from now, and you'll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.What you probably won't see is a random stockpile of food and a long line at the register.Time-consuming trips and a cumbersome checkout process are some of the [...]
Fri, Jun 23, 2017
Source: Adage
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