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Given the lift "This Is Us" last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the "This Is Us" live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.

As "This Is Us" continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with "The Good Doctor," which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season's Monday 10 p.m. occupant "Conviction." Through its first four episodes, "The Good Doctor" is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of "Conviction" eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.

With an average unit cost of $125,678 per 30-second spot, "The Good Doctor" is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)

Given the lift "This Is Us" last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add [...]
Fri, Oct 20, 2017
Source: Adage

Given the lift "This Is Us" last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the "This Is Us" live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.

As "This Is Us" continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with "The Good Doctor," which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season's Monday 10 p.m. occupant "Conviction." Through its first four episodes, "The Good Doctor" is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of "Conviction" eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.

With an average unit cost of $125,678 per 30-second spot, "The Good Doctor" is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)

Given the lift "This Is Us" last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add [...]
Fri, Oct 20, 2017
Source: Adage magazine

Zainali "Zain" Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San Mateo County, California on Tuesday, according to police.

Officers responded to Jaffer's home in the 1000 block of Lancaster Road in Hillsborough, California on Sunday at about 4 a.m., Steve Wagstaffe, San Mateo district attorney, told Ad Age.

Jaffer, 29, is alleged to have sexually assaulted and attacked his 3-year-son, Wagstaffe said, adding that his 1-year-old daughter was also harmed. He added that Jaffer resisted arrest and spit at an officer who was trying to detain him.

Zainali "Zain" Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San Mateo County, California on Tuesday, according to police.Officers responded to Jaffer's home in the 1000 block of Lancaster Road in Hillsborough, California on Sunday at [...]
Fri, Oct 20, 2017
Source: Adage

Zainali "Zain" Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San Mateo County, California on Tuesday, according to police.

Officers responded to Jaffer's home in the 1000 block of Lancaster Road in Hillsborough, California on Sunday at about 4 a.m., Steve Wagstaffe, San Mateo district attorney, told Ad Age.

Jaffer, 29, is alleged to have sexually assaulted and attacked his 3-year-son, Wagstaffe said, adding that his 1-year-old daughter was also harmed. He added that Jaffer resisted arrest and spit at an officer who was trying to detain him.

Zainali "Zain" Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San Mateo County, California on Tuesday, according to police.Officers responded to Jaffer's home in the 1000 block of Lancaster Road in Hillsborough, California on Sunday at [...]
Fri, Oct 20, 2017
Source: Adage magazine

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Fri, Oct 20, 2017
Source: Adage magazine

Happy Friday! It's already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it's too late. (Don't worry, pumpkin spice is here to stay for another month).

Fashion flashback

Abercrombie & Fitch, with the help of agency partners The Richards Group and PMG, is coming out of the shadows with a new integrated campaign for the 2017 holiday season entitled "This is the Time." The initiative, which focuses on the brand's 125-year heritage, emphasizes adventure and exploration. Though the brand may be viewed as one for tweens and teens, the goal is to reach its customer base of 21-to-24 year olds. The fashion chain will look to spread its messaging across digital, social, mobile, TV, movie theaters and music festivals.

Happy Friday! It's already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it's too late. (Don't worry, pumpkin spice is here to stay for another month).Fashion flashbackAbercrombie & Fitch, with the help of agency partners The Richards Group [...]
Fri, Oct 20, 2017
Source: Adage

Happy Friday! It's already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it's too late. (Don't worry, pumpkin spice is here to stay for another month).

Fashion flashback

Abercrombie & Fitch, with the help of agency partners The Richards Group and PMG, is coming out of the shadows with a new integrated campaign for the 2017 holiday season entitled "This is the Time." The initiative, which focuses on the brand's 125-year heritage, emphasizes adventure and exploration. Though the brand may be viewed as one for tweens and teens, the goal is to reach its customer base of 21-to-24 year olds. The fashion chain will look to spread its messaging across digital, social, mobile, TV, movie theaters and music festivals.

Happy Friday! It's already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it's too late. (Don't worry, pumpkin spice is here to stay for another month).Fashion flashbackAbercrombie & Fitch, with the help of agency partners The Richards Group [...]
Fri, Oct 20, 2017
Source: Adage magazine

In 2017, more than 24.5 million voice-based devices will be shipped to consumers -- effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.

For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new form of "always-on" interaction between consumers and their favorite brands. It opens up an instant, hands-free and frictionless dialogue right in your own home, without having to keep a mobile device constantly at your side. As this technology becomes ubiquitous, brands will try to monetize their audiences through "voice-native" ad experiences.

But as with any new and emerging marketing channel, meeting the opportunity is easier said than done.

In 2017, more than 24.5 million voice-based devices will be shipped to consumers -- effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new [...]
Fri, Oct 20, 2017
Source: Adage

In 2017, more than 24.5 million voice-based devices will be shipped to consumers -- effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.

For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new form of "always-on" interaction between consumers and their favorite brands. It opens up an instant, hands-free and frictionless dialogue right in your own home, without having to keep a mobile device constantly at your side. As this technology becomes ubiquitous, brands will try to monetize their audiences through "voice-native" ad experiences.

But as with any new and emerging marketing channel, meeting the opportunity is easier said than done.

In 2017, more than 24.5 million voice-based devices will be shipped to consumers -- effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new [...]
Fri, Oct 20, 2017
Source: Adage magazine

Diversity advocate Cindy Gallop, who issued a call to action on Facebook earlier this week for advertising professionals to speak up about sexual harassers in the industry, says she has been inundated with emails "telling truly appalling stories from women, and a few men who want to see justice done, from our industry all around the world."

The Facebook post, she says, came in response to the outpouring of sexual harassment stories allegedly committed by Hollywood producer Harvey Weinstein over the decades.

Virtually everyone who reached out to her is requesting anonymity due to fear of retaliation from their companies, says Gallop, a consultant and founder of IfWeRanTheWorld. The complaints, she says, are about much more than white male ad industry executives "abusing their power." They also include stories about HR departments and agency management firing sexual harassers without publicizing why; male leaders who stood by, were complicit in or laughed when harassment took place; and women who were "culturally brainwashed" to be complicit, she says.

Diversity advocate Cindy Gallop, who issued a call to action on Facebook earlier this week for advertising professionals to speak up about sexual harassers in the industry, says she has been inundated with emails "telling truly appalling stories from women, and a few men who want to see justice done, [...]
Fri, Oct 20, 2017
Source: Adage
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