Super Home Business

Advertising

 
Today

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: France beat Croatia 4-2 in the World Cup final, but the game was also a win for Nike. The U.S. sportswear maker sponsored both teams, meaning all the players on the field wore the Nike swoosh on their jerseys. So while Adidas is a soccer powerhouse and an official World Cup sponsor, Nike just scored big points against its rival. Also, as CNBC has pointed out, "Of the total 150 goals scored leading up to the finals, Nike cleats were worn for 94 of them."

How Nike marked the occasion: On Instagram, Nike posted a photo of France's 19-year-old striker Kylian Mbapp pointing at the new star on the team jersey, marking France's second World Cup win after its 1998 victory. The caption: "A Star is born." The teenager, who is sponsored by Nike, became the second-youngest player ever to score during a World Cup final, after Brazilian legend Pel, ESPN says.

Meanwhile in Paris: As huge crowds celebrated on Paris' Champs-Elyses, about 30 people broke into the Publicis Drugstore there and looted it, prompting police to chase them away with tear gas, French newspaper Le Parisien reports. The well-known shop (which, despite its name, sells a lot more than drugstore products) is at the base of Publicis Group's headquarters; it's a concept shop where the agency group has tried out new retail and dining ideas for decades.

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: France beat Croatia 4-2 in [...]
Mon, Jul 16, 2018
Source: Adage magazine
Earlier

The absence of the U.S. national soccer team may have robbed Fox of as many as 40 million FIFA World Cup viewers, but a series of thrilling matches in the late rounds of the tournament have gone a long way toward boosting the network's overall ratings.

According to Nielsen live-plus-same-day data, Fox put up big numbers with its coverage of this week's semifinal round, averaging 5 million viewers over the course of the France-Belgium and Croatia-England matches. That marks a mere 6 percent decline compared to ESPN's average draw of 5.3 million viewers during the 2014 World Cup semis; note that both measurements include the respective pre-game windows. (When assessing only the in-game windows, ESPN's telecasts of the semis from four years ago averaged 6.73 million viewers.)

That Fox managed to come within 300,000 viewers of ESPN's record-breaking coverage is remarkable, considering how badly the network's TV ratings lagged during the earlier rounds. Per Nielsen, Fox Sports' coverage of the 48-match Group Stage26 games aired on Fox's broadcast network and 22 were carried by the cable channel FS1averaged 2.07 million viewers and a 1.3 household rating, which was down 41 percent compared to ESPN's analogous run in 2014 (3.54 million viewers, 2.2 rating).

The absence of the U.S. national soccer team may have robbed Fox of as many as 40 million FIFA World Cup viewers, but a series of thrilling matches in the late rounds of the tournament have gone a long way toward boosting the network's overall ratings.According to Nielsen live-plus-same-day data, [...]
Fri, Jul 13, 2018
Source: Adage

The absence of the U.S. national soccer team may have robbed Fox of as many as 40 million FIFA World Cup viewers, but a series of thrilling matches in the late rounds of the tournament have gone a long way toward boosting the network's overall ratings.

According to Nielsen live-plus-same-day data, Fox put up big numbers with its coverage of this week's semifinal round, averaging 5 million viewers over the course of the France-Belgium and Croatia-England matches. That marks a mere 6 percent decline compared to ESPN's average draw of 5.3 million viewers during the 2014 World Cup semis; note that both measurements include the respective pre-game windows. (When assessing only the in-game windows, ESPN's telecasts of the semis from four years ago averaged 6.73 million viewers.)

That Fox managed to come within 300,000 viewers of ESPN's record-breaking coverage is remarkable, considering how badly the network's TV ratings lagged during the earlier rounds. Per Nielsen, Fox Sports' coverage of the 48-match Group Stage26 games aired on Fox's broadcast network and 22 were carried by the cable channel FS1averaged 2.07 million viewers and a 1.3 household rating, which was down 41 percent compared to ESPN's analogous run in 2014 (3.54 million viewers, 2.2 rating).

The absence of the U.S. national soccer team may have robbed Fox of as many as 40 million FIFA World Cup viewers, but a series of thrilling matches in the late rounds of the tournament have gone a long way toward boosting the network's overall ratings.According to Nielsen live-plus-same-day data, [...]
Fri, Jul 13, 2018
Source: Adage magazine

Dave Matthews may be making a comeback, but this '90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S.

Two stores, in Anchorage and Fairbanks, Alaska, will close on Monday, leaving just one location left in Bend, Oregon, reports the Anchorage Daily News. The closing branches will reopen on Tuesday for an inventory sale that runs through August, it says.

Just a decade ago, Blockbuster boasted 4,855 stores in the U.S. alone. The company filed for bankruptcy in 2010, and mass store closures began in 2012 after its assets were auctioned off to Dish Network.

Dave Matthews may be making a comeback, but this '90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S.Two stores, in Anchorage and Fairbanks, Alaska, will close on Monday, leaving just one location left in Bend, Oregon, reports the [...]
Fri, Jul 13, 2018
Source: Adage

Dave Matthews may be making a comeback, but this '90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S.

Two stores, in Anchorage and Fairbanks, Alaska, will close on Monday, leaving just one location left in Bend, Oregon, reports the Anchorage Daily News. The closing branches will reopen on Tuesday for an inventory sale that runs through August, it says.

Just a decade ago, Blockbuster boasted 4,855 stores in the U.S. alone. The company filed for bankruptcy in 2010, and mass store closures began in 2012 after its assets were auctioned off to Dish Network.

Dave Matthews may be making a comeback, but this '90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S.Two stores, in Anchorage and Fairbanks, Alaska, will close on Monday, leaving just one location left in Bend, Oregon, reports the [...]
Fri, Jul 13, 2018
Source: Adage magazine

Adobe Systems, the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple's iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.

The software developer is planning to unveil the new app at its annual Max creative conference in October, according to people with knowledge of the plan. The app is slated to hit the market in 2019, say the people, who asked not to be identified discussing private product plans. Engineering delays could still alter that timeline.

San Jose, California-based Adobe has been on a multiyear journey to modernize its dominant creative media software. The company shifted all of its apps to the cloud in 2012, launching a new subscription-based business model that's on track to more than double sales through the end of this fiscal year and sent the stock soaring more than 700 percent. Recently, Adobe has also begun pitching its products to hobbyists, who prefer working on mobile devices rather than PCs. Still, the company has yet to transition full versions of its best-known apps to smaller screens.

Adobe Systems, the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple's iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.The software developer is planning to unveil the [...]
Fri, Jul 13, 2018
Source: Adage

Adobe Systems, the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple's iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.

The software developer is planning to unveil the new app at its annual Max creative conference in October, according to people with knowledge of the plan. The app is slated to hit the market in 2019, say the people, who asked not to be identified discussing private product plans. Engineering delays could still alter that timeline.

San Jose, California-based Adobe has been on a multiyear journey to modernize its dominant creative media software. The company shifted all of its apps to the cloud in 2012, launching a new subscription-based business model that's on track to more than double sales through the end of this fiscal year and sent the stock soaring more than 700 percent. Recently, Adobe has also begun pitching its products to hobbyists, who prefer working on mobile devices rather than PCs. Still, the company has yet to transition full versions of its best-known apps to smaller screens.

Adobe Systems, the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple's iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.The software developer is planning to unveil the [...]
Fri, Jul 13, 2018
Source: Adage magazine

Microsoft, which has come under fire for a U.S. government contract that was said to involve facial recognition software, says it will more carefully consider contracts in this area and urged lawmakers to regulate the use of such artificial intelligence to prevent abuse.

The company, one of the key makers of software capable of recognizing individual faces, says it will take steps to make those systems less prone to bias; develop new public principles to govern the technology; and will move more deliberately to sell its software and expertise in the area. While Microsoft noted that the tech industry bears responsibility for its products, the company argued that government action is also needed.

"The only effective way to manage the use of technology by a government is for the government proactively to manage this use itself," Microsoft President and Chief Legal Officer Brad Smith said Friday in a blog post. "And if there are concerns about how a technology will be deployed more broadly across society, the only way to regulate this broad use is for the government to do so. This in fact is what we believe is needed todaya government initiative to regulate the proper use of facial recognition technology, informed first by a bipartisan and expert commission."

Microsoft, which has come under fire for a U.S. government contract that was said to involve facial recognition software, says it will more carefully consider contracts in this area and urged lawmakers to regulate the use of such artificial intelligence to prevent abuse.The company, one of the key makers of [...]
Fri, Jul 13, 2018
Source: Adage

Microsoft, which has come under fire for a U.S. government contract that was said to involve facial recognition software, says it will more carefully consider contracts in this area and urged lawmakers to regulate the use of such artificial intelligence to prevent abuse.

The company, one of the key makers of software capable of recognizing individual faces, says it will take steps to make those systems less prone to bias; develop new public principles to govern the technology; and will move more deliberately to sell its software and expertise in the area. While Microsoft noted that the tech industry bears responsibility for its products, the company argued that government action is also needed.

"The only effective way to manage the use of technology by a government is for the government proactively to manage this use itself," Microsoft President and Chief Legal Officer Brad Smith said Friday in a blog post. "And if there are concerns about how a technology will be deployed more broadly across society, the only way to regulate this broad use is for the government to do so. This in fact is what we believe is needed todaya government initiative to regulate the proper use of facial recognition technology, informed first by a bipartisan and expert commission."

Microsoft, which has come under fire for a U.S. government contract that was said to involve facial recognition software, says it will more carefully consider contracts in this area and urged lawmakers to regulate the use of such artificial intelligence to prevent abuse.The company, one of the key makers of [...]
Fri, Jul 13, 2018
Source: Adage magazine

On Friday afternoon, CEO Steve Ritchie finally began addressing how Papa John's is addressing the controversy and echoed the company's earlier comments, saying in a statement that Schnatter would no longer be in any advertising or marketing materials associated with the brand.

On Friday afternoon, CEO Steve Ritchie finally began addressing how Papa John's is addressing the controversy and echoed the company's earlier comments, saying in a statement that Schnatter would no longer be in any advertising or marketing materials associated with the brand. Continue reading at AdAge.com [...]
Fri, Jul 13, 2018
Source: Adage
goedkope voetbalshirts kopen basketball trøye NBA basketbal kleding kopen basketball trikots fotballdrakter
maillot de basket nba pas cher vetement cyclisme pas cher