Super Home Business

Advertising

 
Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The industry is still digesting the big news from yesterday the disappointing half-year financial results from the world's largest advertising company, WPP. Its stock plunged 12%, yanking down other ad firms' shares too. WPP said the company would barely grow next year, blaming cutbacks in spending by consumer packaged goods brands, as Ad Age's Laurel Wentz notes. But there could be another under-the-radar factor weighing on holding company revenues lately U.S. marketers' concerns over transparency in media spending, as Ad Age's Jack Neff and Lindsay Stein write. The pair also coined a phrase for yesterday's shock stock: "WPP Wednesday."

Note this

Samsung unveiled its Galaxy Note 8, a phone with a supersized screen and specs, which is set to go on sale Sept. 15. Wired calls it "a beast of a smartphone." Quartz, getting straight to the point, calls it "the phone that must not explode." It's the successor to the Note 7, which was recalled after defective batteries caused some of them to ignite. There's a special deal for those who got burned last time: Samsung will give Note 7 buyers a $425 discount off the new phablet. The phones start at around $950.

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The industry is still digesting the big news from yesterday the disappointing half-year financial results from the world's largest advertising company, WPP. Its stock plunged 12%, [...]
Thu, Aug 24, 2017
Source: Adage

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The industry is still digesting the big news from yesterday the disappointing half-year financial results from the world's largest advertising company, WPP. Its stock plunged 12%, yanking down other ad firms' shares too. WPP said the company would barely grow next year, blaming cutbacks in spending by consumer packaged goods brands, as Ad Age's Laurel Wentz notes. But there could be another under-the-radar factor weighing on holding company revenues lately U.S. marketers' concerns over transparency in media spending, as Ad Age's Jack Neff and Lindsay Stein write. The pair also coined a phrase for yesterday's shock stock: "WPP Wednesday."

Note this

Samsung unveiled its Galaxy Note 8, a phone with a supersized screen and specs, which is set to go on sale Sept. 15. Wired calls it "a beast of a smartphone." Quartz, getting straight to the point, calls it "the phone that must not explode." It's the successor to the Note 7, which was recalled after defective batteries caused some of them to ignite. There's a special deal for those who got burned last time: Samsung will give Note 7 buyers a $425 discount off the new phablet. The phones start at around $950.

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The industry is still digesting the big news from yesterday the disappointing half-year financial results from the world's largest advertising company, WPP. Its stock plunged 12%, [...]
Thu, Aug 24, 2017
Source: Adage magazine

The game is a more direct means for diners to interact with the brand, said Chief Marketing Officer Iwona Alter.

It's the latest way Jack in the Box is trying to stand out with tech-focused ideas. Other food chains have introduced online games, such as retro-styled Colonel Sanders game from KFC and a "Guac Hunter" game from Chipotle Mexican Grill.

Jack in the Box's sales of late have been on their own crash course. Same-store declined 0.2% in the latest third quarter. And earlier this month the company predicted same-store sales would be flat to down 2% in the current fourth quarter. That could result in a fiscal 2017 same-store sales decline of about 0.5%, following a 1.2% increase in fiscal 2016.

The game is a more direct means for diners to interact with the brand, said Chief Marketing Officer Iwona Alter.It's the latest way Jack in the Box is trying to stand out with tech-focused ideas. Other food chains have introduced online games, such as retro-styled Colonel Sanders game from KFC [...]
Thu, Aug 24, 2017
Source: Adage

The game is a more direct means for diners to interact with the brand, said Chief Marketing Officer Iwona Alter.

It's the latest way Jack in the Box is trying to stand out with tech-focused ideas. Other food chains have introduced online games, such as retro-styled Colonel Sanders game from KFC and a "Guac Hunter" game from Chipotle Mexican Grill.

Jack in the Box's sales of late have been on their own crash course. Same-store declined 0.2% in the latest third quarter. And earlier this month the company predicted same-store sales would be flat to down 2% in the current fourth quarter. That could result in a fiscal 2017 same-store sales decline of about 0.5%, following a 1.2% increase in fiscal 2016.

The game is a more direct means for diners to interact with the brand, said Chief Marketing Officer Iwona Alter.It's the latest way Jack in the Box is trying to stand out with tech-focused ideas. Other food chains have introduced online games, such as retro-styled Colonel Sanders game from KFC [...]
Thu, Aug 24, 2017
Source: Adage magazine
Earlier

Cindy Gallop has a few choice words for certain men. This includes the now-ex Google employee, James Damore, recently fired for his claim that hiring to achieve diversity means sacrificing standards.

"Diversity raises the fucking bar," says Gallop, an ad industry consultant and founder of IfWeRanTheWorld.

Her fighting words are emblazoned on a new ad campaign from Pinterest, "Right the Ratio," that launches on the platform Wednesday, and she'll say the same thing to anyone who will listen.

Cindy Gallop has a few choice words for certain men. This includes the now-ex Google employee, James Damore, recently fired for his claim that hiring to achieve diversity means sacrificing standards."Diversity raises the fucking bar," says Gallop, an ad industry consultant and founder of IfWeRanTheWorld.Her fighting words are emblazoned on [...]
Wed, Aug 23, 2017
Source: Adage

Cindy Gallop has a few choice words for certain men. This includes the now-ex Google employee, James Damore, recently fired for his claim that hiring to achieve diversity means sacrificing standards.

"Diversity raises the fucking bar," says Gallop, an ad industry consultant and founder of IfWeRanTheWorld.

Her fighting words are emblazoned on a new ad campaign from Pinterest, "Right the Ratio," that launches on the platform Wednesday, and she'll say the same thing to anyone who will listen.

Cindy Gallop has a few choice words for certain men. This includes the now-ex Google employee, James Damore, recently fired for his claim that hiring to achieve diversity means sacrificing standards."Diversity raises the fucking bar," says Gallop, an ad industry consultant and founder of IfWeRanTheWorld.Her fighting words are emblazoned on [...]
Wed, Aug 23, 2017
Source: Adage magazine

Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.

While many things are likely to blame, one of the biggest may be the transparency issue lurking behind mysteriously vanishing U.S. agency revenue. Holding company revenue in North America has been flat to down in recent quarters, running well below increases in U.S. gross domestic product and media spending. It's a trend that started the third quarter of last year, just after the Association of National Advertisers issued its report from investigations firm K2 on media transparency.

"There is at minimum a coincidence between the timing of the release of the K2 report and the sudden deceleration in U.S./North America organic revenue growth for the holding companies, which began in the third quarter of last year," says Pivotal Research analyst Brian Wieser. "It's hard to believe that it hasn't had some impact in terms of clients looking to tighten up contract language. This is reinforced by my conversations with marketers who have only recently learned about how their contracts have allowed for agencies to generate authorized but undisclosed markups. But I also think that a slowdown in spending on media from large marketers is at play, as is zero-based budgeting."

Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.While many things are likely to blame, one of the biggest may be the transparency issue lurking behind mysteriously vanishing U.S. agency revenue. [...]
Wed, Aug 23, 2017
Source: Adage magazine

Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.

While many things are likely to blame, one of the biggest may be the transparency issue lurking behind mysteriously vanishing U.S. agency revenue. Holding company revenue in North America has been flat to down in recent quarters, running well below increases in U.S. gross domestic product and media spending. It's a trend that started the third quarter of last year, just after the Association of National Advertisers issued its report from investigations firm K2 on media transparency.

"There is at minimum a coincidence between the timing of the release of the K2 report and the sudden deceleration in U.S./North America organic revenue growth for the holding companies, which began in the third quarter of last year," says Pivotal Research analyst Brian Wieser. "It's hard to believe that it hasn't had some impact in terms of clients looking to tighten up contract language. This is reinforced by my conversations with marketers who have only recently learned about how their contracts have allowed for agencies to generate authorized but undisclosed markups. But I also think that a slowdown in spending on media from large marketers is at play, as is zero-based budgeting."

Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.While many things are likely to blame, one of the biggest may be the transparency issue lurking behind mysteriously vanishing U.S. agency revenue. [...]
Wed, Aug 23, 2017
Source: Adage

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Sketchers promotes its You by Sketchers line of women's shoes with scenes of various women looking incredibly happy and fulfilled as they go about their busy days (while, of course, wearing You). Pro golfer Jon Rahm helps TaylorMade hype its "weird in a good way" 5-layer tour ball. And Kohl's once again positions itself as an affordable fashion destination with a sale that's "all about the jeans."

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Sketchers promotes its You [...]
Wed, Aug 23, 2017
Source: Adage

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Sketchers promotes its You by Sketchers line of women's shoes with scenes of various women looking incredibly happy and fulfilled as they go about their busy days (while, of course, wearing You). Pro golfer Jon Rahm helps TaylorMade hype its "weird in a good way" 5-layer tour ball. And Kohl's once again positions itself as an affordable fashion destination with a sale that's "all about the jeans."

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Sketchers promotes its You [...]
Wed, Aug 23, 2017
Source: Adage magazine
goedkope voetbalshirts kopen basketball trøye NBA basketbal kleding kopen basketball trikots fotballdrakter
maillot de basket nba pas cher vetement cyclisme pas cher
hugoswisswatches.com - Best Replica Watches USA