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McDonald's Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.

The world's biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald's restaurants can vary their electronic menu boards' display of items, depending on factors such as the weather -- more coffee on cold days and McFlurries on hot days, for example -- and the time of day or regional preferences. The menus will also suggest add-on items to customers.

Since taking the helm in 2015, Chief Executive Officer Steve Easterbrook has pushed technology -- including self-order kiosks, digital menus boards and delivery -- to boost sales and help McDonald's stand out among rivals. Since McDonald's seldom carries out acquisitions, the purchase of Dynamic Yield shows the company's desire to leverage technology to speed growth in the fiercely competitive restaurant industry.

McDonald's Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.The world's biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald's [...]
Tue, Mar 26, 2019
Source: Adage

McDonald's Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.

The world's biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald's restaurants can vary their electronic menu boards' display of items, depending on factors such as the weather -- more coffee on cold days and McFlurries on hot days, for example -- and the time of day or regional preferences. The menus will also suggest add-on items to customers.

Since taking the helm in 2015, Chief Executive Officer Steve Easterbrook has pushed technology -- including self-order kiosks, digital menus boards and delivery -- to boost sales and help McDonald's stand out among rivals. Since McDonald's seldom carries out acquisitions, the purchase of Dynamic Yield shows the company's desire to leverage technology to speed growth in the fiercely competitive restaurant industry.

McDonald's Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.The world's biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald's [...]
Tue, Mar 26, 2019
Source: Adage magazine
Earlier

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.

Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed as premium media offerings that are different because they do not track consumers or sell their attention for ads. "This is a different approach than others have taken," said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.

When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience. "I love the feeling of being at the newsstand with all those beautiful and thought-provoking magazines covering so many topics," Cook says.

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed [...]
Mon, Mar 25, 2019
Source: Adage

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.

Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed as premium media offerings that are different because they do not track consumers or sell their attention for ads. "This is a different approach than others have taken," said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.

When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience. "I love the feeling of being at the newsstand with all those beautiful and thought-provoking magazines covering so many topics," Cook says.

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed [...]
Mon, Mar 25, 2019
Source: Adage magazine

Domino's wants to make it easier to order pizza on the run.

The pizza chain on Monday announced a partnership with automotive commerce platform Xevo Market to create an app that lives on the infotainment touchscreens of connected cars. It will allow consumers to tap a few selections to order a Domino's pizza for pick-up at their nearest store or for home delivery while they're driving.

The feature will begin rolling out to "millions" of vehicles beginning in the second quarter of 2019, says Brian Woods, chief marketing officer of Xevo. The company's technology is currently in about 25 million cars.

Domino's wants to make it easier to order pizza on the run.The pizza chain on Monday announced a partnership with automotive commerce platform Xevo Market to create an app that lives on the infotainment touchscreens of connected cars. It will allow consumers to tap a few selections to order a [...]
Mon, Mar 25, 2019
Source: Adage

Domino's wants to make it easier to order pizza on the run.

The pizza chain on Monday announced a partnership with automotive commerce platform Xevo Market to create an app that lives on the infotainment touchscreens of connected cars. It will allow consumers to tap a few selections to order a Domino's pizza for pick-up at their nearest store or for home delivery while they're driving.

The feature will begin rolling out to "millions" of vehicles beginning in the second quarter of 2019, says Brian Woods, chief marketing officer of Xevo. The company's technology is currently in about 25 million cars.

Domino's wants to make it easier to order pizza on the run.The pizza chain on Monday announced a partnership with automotive commerce platform Xevo Market to create an app that lives on the infotainment touchscreens of connected cars. It will allow consumers to tap a few selections to order a [...]
Mon, Mar 25, 2019
Source: Adage magazine

California lawyer Michael Avenatti was arrested and charged by federal prosecutors on both coasts, accused in New York of trying to extort millions of dollars from Nike Inc. and in Los Angeles of embezzling money from a client and defrauding a bank.

The charges depict a lawyer desperate for cash and willing to exploit his own clients. In California, prosecutors say he stole a client's $1.6 million settlement and used it to cover expenses. In New York, he's accused of telling Nike he'd cancel a press conference critical of the company if it paid an unidentified client $1.5 million and gave him and another attorney as much as $25 million to conduct an internal investigation.

Nike didn't meet his demands -- and instead went to prosecutors.

California lawyer Michael Avenatti was arrested and charged by federal prosecutors on both coasts, accused in New York of trying to extort millions of dollars from Nike Inc. and in Los Angeles of embezzling money from a client and defrauding a bank.The charges depict a lawyer desperate for cash and [...]
Mon, Mar 25, 2019
Source: Adage

California lawyer Michael Avenatti was arrested and charged by federal prosecutors on both coasts, accused in New York of trying to extort millions of dollars from Nike Inc. and in Los Angeles of embezzling money from a client and defrauding a bank.

The charges depict a lawyer desperate for cash and willing to exploit his own clients. In California, prosecutors say he stole a client's $1.6 million settlement and used it to cover expenses. In New York, he's accused of telling Nike he'd cancel a press conference critical of the company if it paid an unidentified client $1.5 million and gave him and another attorney as much as $25 million to conduct an internal investigation.

Nike didn't meet his demands -- and instead went to prosecutors.

California lawyer Michael Avenatti was arrested and charged by federal prosecutors on both coasts, accused in New York of trying to extort millions of dollars from Nike Inc. and in Los Angeles of embezzling money from a client and defrauding a bank.The charges depict a lawyer desperate for cash and [...]
Mon, Mar 25, 2019
Source: Adage magazine

Ian Howells, VP and head of marketing at the accounting software firm Sage Intacct, is a big fan of author Geoffrey Moore, whose seminal book, "Crossing the Chasm," has been required reading for students of marketing since 1991. Howells quotes the author with frequency and is particularly enamored with Moore's "bowling alley" analogy, which counsels a pin-by-pin approach to market development and segmentation. Howells brings his own striking insights, laying out the art of micro-vertical targeting for the next generation of B2B marketers.

Before entering a new micro-vertical like small law firms, Howells and a group of senior employees conduct as many as 50 interviews. Importantly, each interviewer has been trained. Explains Howells, "So many people have gone on target account courses, solution selling courseswhere's the course to make you best-in-class interviewing customers?" Turns out, they had to create their own and once trained, the insights revealed made it easier and faster to knock down legacy competitors in each new market segment.

Ian Howells, VP and head of marketing at the accounting software firm Sage Intacct, is a big fan of author Geoffrey Moore, whose seminal book, "Crossing the Chasm," has been required reading for students of marketing since 1991. Howells quotes the author with frequency and is particularly enamored with Moore's [...]
Mon, Mar 25, 2019
Source: Adage

Ian Howells, VP and head of marketing at the accounting software firm Sage Intacct, is a big fan of author Geoffrey Moore, whose seminal book, "Crossing the Chasm," has been required reading for students of marketing since 1991. Howells quotes the author with frequency and is particularly enamored with Moore's "bowling alley" analogy, which counsels a pin-by-pin approach to market development and segmentation. Howells brings his own striking insights, laying out the art of micro-vertical targeting for the next generation of B2B marketers.

Before entering a new micro-vertical like small law firms, Howells and a group of senior employees conduct as many as 50 interviews. Importantly, each interviewer has been trained. Explains Howells, "So many people have gone on target account courses, solution selling courseswhere's the course to make you best-in-class interviewing customers?" Turns out, they had to create their own and once trained, the insights revealed made it easier and faster to knock down legacy competitors in each new market segment.

Ian Howells, VP and head of marketing at the accounting software firm Sage Intacct, is a big fan of author Geoffrey Moore, whose seminal book, "Crossing the Chasm," has been required reading for students of marketing since 1991. Howells quotes the author with frequency and is particularly enamored with Moore's [...]
Mon, Mar 25, 2019
Source: Adage magazine
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