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Seven housing companies are facing a civil rights lawsuit for allegedly using Facebook's ad-targeting options to prevent their advertisements from being seen by the social network's older users. On Wednesday, Housing Rights Initiative (HRI) and Neuhtah Opiotennione, a 54-year-old woman from the District of Columbia, filed age bias charges with [...]
Wed, Sep 18, 2019
Source: adweek.com
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn [...]
Wed, Sep 18, 2019
Source: adweek.com
As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition costs and a crowded field of companies all trying to reach the same millennial audience. Even the social landscape is different from just a couple years ago, and a [...]
Wed, Sep 18, 2019
Source: adweek.com
Facebook is looking to kick-start sluggish sales for its Portal video-calling device with Wednesday's introduction of three new models, as well as the addition of calling via its WhatsApp messaging application and making the devices available in more countries. The social network unveiled Portal in October 2018, with the flagship [...]
Wed, Sep 18, 2019
Source: adweek.com
As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they'll navigate those same choppy political waters. So far, fewer consumers said they felt like brands were becoming more political compared to when the same question [...]
Wed, Sep 18, 2019
Source: adweek.com
AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives following a review. The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature [...]
Wed, Sep 18, 2019
Source: adweek.com
Generation X has been hiding in plain sight for years now. Today's culture war is typically divided into two camps: fist-shaking Boomers who hate socialism but love Medicare, and millennials staring alongside Gen Z into a future that somehow promises to be both unaffordable and apocalyptic. We Gen Xers, however, [...]
Wed, Sep 18, 2019
Source: adweek.com
Starting Sept. 19, Amazon will allow the 20 or so main candidates in the 2020 presidential race to sign up for voice-enabled campaign donations. Then, at some point in October, Amazon customers will be able to say, "Alexa, donate to [candidate name]" to send their campaign up to $200. The [...]
Wed, Sep 18, 2019
Source: adweek.com
For the fifth year in a row, Apple has been named the country's most relevant brand in the annual Brand Relevance Index from Prophet. Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third-place spot, while Spotify came in second place. Rounding out the top [...]
Wed, Sep 18, 2019
Source: adweek.com
It's kind of a no-brainer, but now we have the data to back it up: When someone feels as though an ad they've seen accurately reflects culture, they're more likely to buy products from the featured brand. A new study by the Alliance for Inclusive and Multicultural Marketing, an arm [...]
Wed, Sep 18, 2019
Source: adweek.com
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