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Going from a single sewing machine in California in 1974 to being stocked in hundreds of retailers across the globe, founder-led rucksack specialist Osprey is carving its own niche in the outdoor sector having built its reputation on a single product. Osprey's new marketing director, Gary Burnand, says specialising in backpacks [...]
Tue, Jul 16, 2019
Source: marketingweek.com
Facebook's recently formed NPE Team has a new product management director: Jason Toff. The social network formed the NPE Team--the NPE stands for New Product Experimentation--with the aim of creating new consumer-focused applications and features, and it said last week that once apps are developed and released, they will be [...]
Tue, Jul 16, 2019
Source: adweek.com
Earlier
Twitter officially rolled out the new layout for desktop it has been testing in various stages over the past few months. Woah, what's this? A shiny new https://t.co/q4wnE46fGs for desktop? Yup. IT'S HERE. pic.twitter.com/8y4TMzqBGa -- Twitter (@Twitter) July 15, 2019 The social network said in a blog post, "The site [...]
Mon, Jul 15, 2019
Source: adweek.com
Airlines love to tell you all sorts of reasons to travel more, but they usually don't mention the likelihood that you'll get unexpectedly pregnant, injured, inked, married or plagued by a cursed keepsake. China Airlines, on the other hand, proudly pitches these and more scenarios in its dark and cheeky [...]
Mon, Jul 15, 2019
Source: adweek.com
Fox Corp. is a much leaner company now than during last year's upfront, when it was still part of 21st Century Fox. But it has capitalized on demand for several programs, including the Super Bowl and The Masked Singer, to cross the upfront finish line with double-digit CPM (cost per [...]
Mon, Jul 15, 2019
Source: adweek.com
Chinese search and internet giant Baidu will continue to act as Snap Inc.'s representative for advertisers in Greater China, Japan and South Korea following Monday's extension of a sales partnership between the two companies that was originally struck in May 2017. The two companies would not specify an end date [...]
Mon, Jul 15, 2019
Source: adweek.com
Despite having over 61.9 million followers on the platform and tweeting several times per day, President Donald Trump has been critical of Twitter of late, as the company was excluded from last week's White House Social Media Summit (as was Facebook), and Trump directed his administration to "explore all regulatory [...]
Mon, Jul 15, 2019
Source: adweek.com
The myth persists that there are more than 100 Inuit words for snow. While that may not be true, there are 100 English words for semen--at least according to a group of Texas creatives who have come up with a humorous (albeit slightly vulgar) way to emphasize the importance of [...]
Mon, Jul 15, 2019
Source: adweek.com
The foundation for the U.S. women's national team's fight for equal pay was laid years ago by earlier incarnations of the team. But now, following the team's win last week in France, Alex Morgan says "the perfect storm" is brewing for change. On the Adweek podcast this week, we talked [...]
Mon, Jul 15, 2019
Source: adweek.com
In 2009, Mars' Snickers brand was in decline – losing sales and share. Its campaigns had no clear messaging to differentiate the brand from rivals, while it was under-using the distinctive assets it had established over decades. Fewer customers were recognising the brand behind its campaigns and those that were were [...]
Mon, Jul 15, 2019
Source: marketingweek.com
Cost-Club.com: Best Cosplay Costumes for Sale