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Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic's UM.

"FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business," a spokeswoman told Ad Age. "We value our partnership with UM and we hold its team in high regard. They will be included as a candidate in the bid process."

FCA ranks as the nation's 12th-largest ad spender, shoveling $2.2 billion into its brands, which include Jeep, Ram, Chrysler and Fiat. UM has worked on the business since late 2009, when it picked up Chrysler as the automaker was emerging from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 after Italy-based Fiat acquired 100% ownership of Michigan-based Chrysler Group.

Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic's UM."FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business," a spokeswoman told [...]
Tue, May 22, 2018
Source: Adage magazine

Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic's UM.

"FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business," a spokeswoman told Ad Age. "We value our partnership with UM and we hold its team in high regard. They will be included as a candidate in the bid process."

FCA ranks as the nation's 12th-largest ad spender, shoveling $2.2 billion into its brands, which include Jeep, Ram, Chrysler and Fiat. UM has worked on the business since late 2009, when it picked up Chrysler as the automaker was emerging from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 after Italy-based Fiat acquired 100% ownership of Michigan-based Chrysler Group.

Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic's UM."FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business," a spokeswoman told [...]
Tue, May 22, 2018
Source: Adage

If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan's big day and it's nothing short of a revelation.

You didn't know about the giraffes, did you? Or the golden unicycle? Or the question of free will?

You will shortly.

If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan's big day and it's nothing short [...]
Tue, May 22, 2018
Source: Adage

If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan's big day and it's nothing short of a revelation.

You didn't know about the giraffes, did you? Or the golden unicycle? Or the question of free will?

You will shortly.

If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan's big day and it's nothing short [...]
Tue, May 22, 2018
Source: Adage magazine

The woman behind the Aflac duck and Herbal Essences' Totally Organic Experience has a new mission: bring egg freezing to the masses.

Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated "chill eggs"one swings in a hammockwho advise women that freezing their ovaries can help destress their lives.

While the media plan initially targets women ages 27 to 42 in the New York metro area, Extend Fertility hopes social sharing will take the message more broadly. And women aren't the only target, says Chief Marketing Officer Michael Bernstein; some transgender men, he says, opt to freeze their eggs before they transition.

The woman behind the Aflac duck and Herbal Essences' Totally Organic Experience has a new mission: bring egg freezing to the masses.Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated "chill eggs"one swings in a hammockwho advise women [...]
Tue, May 22, 2018
Source: Adage

The woman behind the Aflac duck and Herbal Essences' Totally Organic Experience has a new mission: bring egg freezing to the masses.

Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated "chill eggs"one swings in a hammockwho advise women that freezing their ovaries can help destress their lives.

While the media plan initially targets women ages 27 to 42 in the New York metro area, Extend Fertility hopes social sharing will take the message more broadly. And women aren't the only target, says Chief Marketing Officer Michael Bernstein; some transgender men, he says, opt to freeze their eggs before they transition.

The woman behind the Aflac duck and Herbal Essences' Totally Organic Experience has a new mission: bring egg freezing to the masses.Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated "chill eggs"one swings in a hammockwho advise women [...]
Tue, May 22, 2018
Source: Adage magazine

Facebook's Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade questions.)

The Facebook CEO was in Brussels, the seat of the European Union's government, to answer for privacy and data lapses brought to light from the Cambridge Analytica debacle. Cambridge Analytica was the third-party data provider that was allowed to access profiles on up to 87 million Facebook users and their friends, and it has been accused of abusing that data to influence elections in the U.S. and U.K.

Zuckerberg already faced two days of questioning by lawmakers in the U.S., and Tuesday it was the Europeans' turn to get answers on everything from Facebook's readiness for new data laws, known as GDPR, to how the platform combats fake news. Here's how Zuckerberg's European inquisition went:

Facebook's Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade questions.)The Facebook CEO was in Brussels, the seat of the European Union's government, to answer for privacy and data lapses [...]
Tue, May 22, 2018
Source: Adage

Facebook's Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade questions.)

The Facebook CEO was in Brussels, the seat of the European Union's government, to answer for privacy and data lapses brought to light from the Cambridge Analytica debacle. Cambridge Analytica was the third-party data provider that was allowed to access profiles on up to 87 million Facebook users and their friends, and it has been accused of abusing that data to influence elections in the U.S. and U.K.

Zuckerberg already faced two days of questioning by lawmakers in the U.S., and Tuesday it was the Europeans' turn to get answers on everything from Facebook's readiness for new data laws, known as GDPR, to how the platform combats fake news. Here's how Zuckerberg's European inquisition went:

Facebook's Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade questions.)The Facebook CEO was in Brussels, the seat of the European Union's government, to answer for privacy and data lapses [...]
Tue, May 22, 2018
Source: Adage magazine

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Duracell asks, "Do you need the most trusted battery in your smart lock?" (Spoiler: Duracell definitely thinks so.) Taco Bell hypes its "Steal a game, steal a taco" tie-in promotion with the NBA. And Snapple offers up some revisionist history regarding the Boston Tea Party.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Duracell asks, [...]
Tue, May 22, 2018
Source: Adage magazine

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Duracell asks, "Do you need the most trusted battery in your smart lock?" (Spoiler: Duracell definitely thinks so.) Taco Bell hypes its "Steal a game, steal a taco" tie-in promotion with the NBA. And Snapple offers up some revisionist history regarding the Boston Tea Party.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Duracell asks, [...]
Tue, May 22, 2018
Source: Adage
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