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Dunkin' Donuts was actually born out of a different restaurant's name. William Rosenberg opened his Open Kettle restaurant in 1948 in Quincy, Massachusetts. He served five-cent doughnuts and 10-cent cups of coffee. And he renamed the restaurant Dunkin' Donuts in 1950.

The change comes 12 years after Dunkin' Donuts began running ads featuring the tagline "America Runs on Dunkin'," created by its former longtime creative agency, Hill Holliday.

"Dunkin' is a shorter, simpler more modern version of who we've always been," says Tony Weisman, who joined Dunkin' a year ago as U.S. chief marketing officer.

Dunkin' Donuts was actually born out of a different restaurant's name. William Rosenberg opened his Open Kettle restaurant in 1948 in Quincy, Massachusetts. He served five-cent doughnuts and 10-cent cups of coffee. And he renamed the restaurant Dunkin' Donuts in 1950.The change comes 12 years after Dunkin' Donuts began running [...]
Tue, Sep 25, 2018
Source: Adage

Dunkin' Donuts was actually born out of a different restaurant's name. William Rosenberg opened his Open Kettle restaurant in 1948 in Quincy, Massachusetts. He served five-cent doughnuts and 10-cent cups of coffee. And he renamed the restaurant Dunkin' Donuts in 1950.

The change comes 12 years after Dunkin' Donuts began running ads featuring the tagline "America Runs on Dunkin'," created by its former longtime creative agency, Hill Holliday.

"Dunkin' is a shorter, simpler more modern version of who we've always been," says Tony Weisman, who joined Dunkin' a year ago as U.S. chief marketing officer.

Dunkin' Donuts was actually born out of a different restaurant's name. William Rosenberg opened his Open Kettle restaurant in 1948 in Quincy, Massachusetts. He served five-cent doughnuts and 10-cent cups of coffee. And he renamed the restaurant Dunkin' Donuts in 1950.The change comes 12 years after Dunkin' Donuts began running [...]
Tue, Sep 25, 2018
Source: Adage magazine

Diet Coke has poured major marketing money into rehabbing its image to appeal to more diverse, younger drinkers. Donald Trump does not seem like an ideal endorser. But the brand is clearly stuck with the polarizing, 72-year-old president.

Trump, whose Diet Coke habit is well-documented, gave the brand another high-profile plug when he used it to toast a Tuesday luncheon before world leaders at the United Nations General Assembly meeting. Carlos Barria, a Reuters photographer, posted a close-up on Twitter.

Diet Coke has poured major marketing money into rehabbing its image to appeal to more diverse, younger drinkers. Donald Trump does not seem like an ideal endorser. But the brand is clearly stuck with the polarizing, 72-year-old president.Trump, whose Diet Coke habit is well-documented, gave the brand another high-profile plug [...]
Tue, Sep 25, 2018
Source: Adage

Diet Coke has poured major marketing money into rehabbing its image to appeal to more diverse, younger drinkers. Donald Trump does not seem like an ideal endorser. But the brand is clearly stuck with the polarizing, 72-year-old president.

Trump, whose Diet Coke habit is well-documented, gave the brand another high-profile plug when he used it to toast a Tuesday luncheon before world leaders at the United Nations General Assembly meeting. Carlos Barria, a Reuters photographer, posted a close-up on Twitter.

Diet Coke has poured major marketing money into rehabbing its image to appeal to more diverse, younger drinkers. Donald Trump does not seem like an ideal endorser. But the brand is clearly stuck with the polarizing, 72-year-old president.Trump, whose Diet Coke habit is well-documented, gave the brand another high-profile plug [...]
Tue, Sep 25, 2018
Source: Adage magazine

Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.

Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. "This architecture leverages WPP and will optimize our agency/client management structure to better serve our changing business needs and ensure all resources are brought to bear," a Constellation spookeswoman stated in an email. Ogilvy employees working on Constellation brands will be folded into the Cavalry team, she stated.

Cramer-Krasselt remains the lead agency for Corona Extra, as well as the Pacifico beer brand.

Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. "This [...]
Tue, Sep 25, 2018
Source: Adage

Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.

Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. "This architecture leverages WPP and will optimize our agency/client management structure to better serve our changing business needs and ensure all resources are brought to bear," a Constellation spookeswoman stated in an email. Ogilvy employees working on Constellation brands will be folded into the Cavalry team, she stated.

Cramer-Krasselt remains the lead agency for Corona Extra, as well as the Pacifico beer brand.

Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. "This [...]
Tue, Sep 25, 2018
Source: Adage magazine

Sonic has long advertised its drive-ins with ads from Goodby Silverstein & Partners that center on the conversations of two guys in a car, played by comics Peter Grosz and T.J. Jagodowski. Earlier this year, Jane Krakowski and Ellie Kemper were featured in some of the chain's ads.

Sonic is bigger than Arby's in both systemwide sales and number of locations, according to Technomic industry data. Sonic's systemwide sales fell 2.4 percent to $4.4 billion in 2017, while Arby's systemwide sales rose 1.3 percent to $3.6 billion. Sonic had 3,593 locations in 2017, while Arby's had 3,283, Technomic data show.

Inspire Brands has more than 4,700 Arby's, Buffalo Wild Wings, and Rusty Taco (formerly R Taco) locations. Inspire itself is majority owned by affiliates of Roark Capital Group, a firm that has other wide-reaching restaurant investments, including Auntie Anne's, Carvel, Cinnabon, Culver's, Jamba Juice, Jimmy John's and Naf Naf.

Sonic has long advertised its drive-ins with ads from Goodby Silverstein & Partners that center on the conversations of two guys in a car, played by comics Peter Grosz and T.J. Jagodowski. Earlier this year, Jane Krakowski and Ellie Kemper were featured in some of the chain's ads.Sonic is bigger [...]
Tue, Sep 25, 2018
Source: Adage

Sonic has long advertised its drive-ins with ads from Goodby Silverstein & Partners that center on the conversations of two guys in a car, played by comics Peter Grosz and T.J. Jagodowski. Earlier this year, Jane Krakowski and Ellie Kemper were featured in some of the chain's ads.

Sonic is bigger than Arby's in both systemwide sales and number of locations, according to Technomic industry data. Sonic's systemwide sales fell 2.4 percent to $4.4 billion in 2017, while Arby's systemwide sales rose 1.3 percent to $3.6 billion. Sonic had 3,593 locations in 2017, while Arby's had 3,283, Technomic data show.

Inspire Brands has more than 4,700 Arby's, Buffalo Wild Wings, and Rusty Taco (formerly R Taco) locations. Inspire itself is majority owned by affiliates of Roark Capital Group, a firm that has other wide-reaching restaurant investments, including Auntie Anne's, Carvel, Cinnabon, Culver's, Jamba Juice, Jimmy John's and Naf Naf.

Sonic has long advertised its drive-ins with ads from Goodby Silverstein & Partners that center on the conversations of two guys in a car, played by comics Peter Grosz and T.J. Jagodowski. Earlier this year, Jane Krakowski and Ellie Kemper were featured in some of the chain's ads.Sonic is bigger [...]
Tue, Sep 25, 2018
Source: Adage magazine

AT&T is nodding to Alexander Graham Bell in the name of its nascent advanced advertising unit: Xandr.

Led by CEO Brian Lesser, until now using the placeholder name "AdCo," Xandr combines AT&T's various advertising and analytics businesses, including its AdWorks addressable division and the newly acquired ad tech giant AppNexus.

AT&T announced the brand name for the unit on Tuesday at its Relevance Conference, taking place this week in Santa Barbara, California.

AT&T is nodding to Alexander Graham Bell in the name of its nascent advanced advertising unit: Xandr.Led by CEO Brian Lesser, until now using the placeholder name "AdCo," Xandr combines AT&T's various advertising and analytics businesses, including its AdWorks addressable division and the newly acquired ad tech giant AppNexus.AT&T announced [...]
Tue, Sep 25, 2018
Source: Adage

AT&T is nodding to Alexander Graham Bell in the name of its nascent advanced advertising unit: Xandr.

Led by CEO Brian Lesser, until now using the placeholder name "AdCo," Xandr combines AT&T's various advertising and analytics businesses, including its AdWorks addressable division and the newly acquired ad tech giant AppNexus.

AT&T announced the brand name for the unit on Tuesday at its Relevance Conference, taking place this week in Santa Barbara, California.

AT&T is nodding to Alexander Graham Bell in the name of its nascent advanced advertising unit: Xandr.Led by CEO Brian Lesser, until now using the placeholder name "AdCo," Xandr combines AT&T's various advertising and analytics businesses, including its AdWorks addressable division and the newly acquired ad tech giant AppNexus.AT&T announced [...]
Tue, Sep 25, 2018
Source: Adage magazine
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