Super Home Business

Advertising

 
Today

After hiring three agencies this summer following a competitive review, Ally Financial summoned its new partners to its corporate office in Charlotte, North Carolina. There, about 50 employees from Anomaly, R/GA and MediaCom had a weeklong "immersion session." The agenda included interactions with Ally's CEO, as well as business leaders overseeing human resources, the call center and corporate social responsibility.

"We wanted them to understand [our] culture," says Andrea Brimmer, Ally's chief marketing and PR officer. "You're in a bit of a hot seat as a CMO and I [wanted] partners I could scheme the business with, not just go to to make great ads."

CMOs are under pressure to solve business problems often beyond the reach of traditional marketing solutions. In the case of Ally, that includes creating tools that help customers more effectively save money. As a result, agencies increasingly must commit to hard metrics like sales or profitability rather than solely using soft metrics like awareness or "brand health."

After hiring three agencies this summer following a competitive review, Ally Financial summoned its new partners to its corporate office in Charlotte, North Carolina. There, about 50 employees from Anomaly, R/GA and MediaCom had a weeklong "immersion session." The agenda included interactions with Ally's CEO, as well as business leaders [...]
Mon, Nov 19, 2018
Source: Adage

After hiring three agencies this summer following a competitive review, Ally Financial summoned its new partners to its corporate office in Charlotte, North Carolina. There, about 50 employees from Anomaly, R/GA and MediaCom had a weeklong "immersion session." The agenda included interactions with Ally's CEO, as well as business leaders overseeing human resources, the call center and corporate social responsibility.

"We wanted them to understand [our] culture," says Andrea Brimmer, Ally's chief marketing and PR officer. "You're in a bit of a hot seat as a CMO and I [wanted] partners I could scheme the business with, not just go to to make great ads."

CMOs are under pressure to solve business problems often beyond the reach of traditional marketing solutions. In the case of Ally, that includes creating tools that help customers more effectively save money. As a result, agencies increasingly must commit to hard metrics like sales or profitability rather than solely using soft metrics like awareness or "brand health."

After hiring three agencies this summer following a competitive review, Ally Financial summoned its new partners to its corporate office in Charlotte, North Carolina. There, about 50 employees from Anomaly, R/GA and MediaCom had a weeklong "immersion session." The agenda included interactions with Ally's CEO, as well as business leaders [...]
Mon, Nov 19, 2018
Source: Adage magazine

Media megadeals and the #MeToo movement are reshaping the makeup of the largest TV empires' top brass. In what is basically an intense game of musical chairs, some former, seemingly invincible titans are losing their seats.

Over the past few weeks, Walt Disney and what will remain of Fox after its deal with the Mouse House is complete have been unveiling their starting lineups. Some faces are gone, some remain the same (albeit in different roles), and the sheer amount of reshuffling creates a sense of uncertainty at a time when the future of traditional TV companies is in flux.

.firstp {

Media megadeals and the #MeToo movement are reshaping the makeup of the largest TV empires' top brass. In what is basically an intense game of musical chairs, some former, seemingly invincible titans are losing their seats.Over the past few weeks, Walt Disney and what will remain of Fox after its [...]
Mon, Nov 19, 2018
Source: Adage

Media megadeals and the #MeToo movement are reshaping the makeup of the largest TV empires' top brass. In what is basically an intense game of musical chairs, some former, seemingly invincible titans are losing their seats.

Over the past few weeks, Walt Disney and what will remain of Fox after its deal with the Mouse House is complete have been unveiling their starting lineups. Some faces are gone, some remain the same (albeit in different roles), and the sheer amount of reshuffling creates a sense of uncertainty at a time when the future of traditional TV companies is in flux.

.firstp {

Media megadeals and the #MeToo movement are reshaping the makeup of the largest TV empires' top brass. In what is basically an intense game of musical chairs, some former, seemingly invincible titans are losing their seats.Over the past few weeks, Walt Disney and what will remain of Fox after its [...]
Mon, Nov 19, 2018
Source: Adage magazine

.teads-inread {

display: none;

}

.teads-inread { display: none; } Continue reading at AdAge.com [...]
Mon, Nov 19, 2018
Source: Adage magazine
Earlier

Struggling J. Crew had been hoping for a revival this holiday season. But now the retailer is dealing with a host of empty leadership positions, including both chief executive and chief marketing officers.

J. Crew CMO Vanessa Holden is leaving the brand, just two months after a relaunch designed to win back lapsed shoppers. She joined the New York-based retailer last year, and recently resigned, a company spokeswoman confirmed on Saturday.

Also on Saturday, J. Crew announced the departure of Chief Executive Jim Brett, effective immediately. A veteran merchant well-respected in the industry, Brett had been president of home furnishings chain West Elm before he was tapped to lead 71-year-old J. Crew last year. A press release noted that his exit was a mutual decision reached by Brett and the Board of Directors.

Struggling J. Crew had been hoping for a revival this holiday season. But now the retailer is dealing with a host of empty leadership positions, including both chief executive and chief marketing officers.J. Crew CMO Vanessa Holden is leaving the brand, just two months after a relaunch designed to win [...]
Sun, Nov 18, 2018
Source: Adage

Struggling J. Crew had been hoping for a revival this holiday season. But now the retailer is dealing with a host of empty leadership positions, including both chief executive and chief marketing officers.

J. Crew CMO Vanessa Holden is leaving the brand, just two months after a relaunch designed to win back lapsed shoppers. She joined the New York-based retailer last year, and recently resigned, a company spokeswoman confirmed on Saturday.

Also on Saturday, J. Crew announced the departure of Chief Executive Jim Brett, effective immediately. A veteran merchant well-respected in the industry, Brett had been president of home furnishings chain West Elm before he was tapped to lead 71-year-old J. Crew last year. A press release noted that his exit was a mutual decision reached by Brett and the Board of Directors.

Struggling J. Crew had been hoping for a revival this holiday season. But now the retailer is dealing with a host of empty leadership positions, including both chief executive and chief marketing officers.J. Crew CMO Vanessa Holden is leaving the brand, just two months after a relaunch designed to win [...]
Sun, Nov 18, 2018
Source: Adage magazine

Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful stonewalling, delaying and obfuscating around a series of urgent problems.

But brands and ad agencies should be more critical than they are, say some industry executives, who have been watching Facebook unravel over the past year, with data mishaps, a high-profile hack and struggles with bad actors gaming the platform.

"It's kind of amazing that no one cares at all," a managing partner at a major advertising agency tells Ad Age. "All these companies are talking about purpose, and higher alignments for their brands, and not a single client has raised a red flag about any of this at Facebook."

Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful stonewalling, delaying and obfuscating around a series of urgent problems.But brands and ad agencies should be more critical than they are, say some [...]
Fri, Nov 16, 2018
Source: Adage magazine

Brian Moynihan is a low-key guy. But this weekend, the chief executive officer of Bank of America Corp. will take the rare step of speaking into a microphone to almost 20 million people.

Brian Moynihan is a low-key guy. But this weekend, the chief executive officer of Bank of America Corp. will take the rare step of speaking into a microphone to almost 20 million people. Continue reading at AdAge.com [...]
Fri, Nov 16, 2018
Source: Adage

Brian Moynihan is a low-key guy. But this weekend, the chief executive officer of Bank of America Corp. will take the rare step of speaking into a microphone to almost 20 million people.

Brian Moynihan is a low-key guy. But this weekend, the chief executive officer of Bank of America Corp. will take the rare step of speaking into a microphone to almost 20 million people. Continue reading at AdAge.com [...]
Fri, Nov 16, 2018
Source: Adage magazine
グッチはイタリアのファッションブランドです。 GUCCIは、「グッチ」と呼ばれるイタリア語、中国の標準である中国名「グッチ」に関係している、また、「グッチ」、と訳さ「グッチ。」グッチ/グッチグループ(グッチ?グループ)は、世界で最も有名な高級品グループフィレンツェ、イタリアに本社を置くグッチ/グッチグループ(グッチグループ)、シニアビジネスの男性と女性のファッション、香水、レザーバッグ、靴、時計、家でありますジュエリーやペット用品などの高価な高級品。グッチ/グッチ(グッチ)グッチ/グッチグループ(グッチ?グループ)などのブランドで最も有名なファッションブランド、ハイエンド、高級、セクシー、有名な、グッチiphoneケース 「ダブルG」のロゴ、アイデンティティ」を持ちます富の象徴を持つブランドイメージは、豊かな上層階級の恋人になっています。 LVMHグループ、国際的な高級品グループの一日の長さとファッション値する競合、それだけでグッチ/グッチグループ(グッチグループ)ということができます。 シャネル(シャネル)、ココシャネルの創始者は、以前は「ガブリエル?ボヌールシャネルiphoneケース、1883年、として知られている(ココシャネル)ミスは、オーヴェルニュ、フランスで生まれました。シャネル(シャネル)ミス?6歳の彼の母親は父親が彼女と他の4人の兄弟姉妹を残して、死亡しました。それ以来、彼女は彼の叔母の大人に育てられた、子は修道院の学校(修道院の学校)に入学し、最初の手の縫製技術を学びました。 (1905)22歳のシャネル(シャネル)ミス、彼女はカフェの歌手となり、別の音楽クラブやカフェ歌う曲で、芸名「ココ」を果たしました。このショーガールのキャリアの中で、ココシャネル(ココシャネル)は、二つの古い顧客を満たすために、彼らの恋人、英国の実業家、他の裕福な役員になることがあります。ココ?シャネルは、貴族たちと協調して自分の店を開く財政的能力を持っています。 エルメス(エルメス)は、これまでのところ、高い馬を製造するために歴史の170年を開始したティエリー?エルメスにより1837年にパリで設立された世界有数の高級ブランド、年の初めです。エルメスiphoneケース、2014年のように、バッグ、スカーフ、ネクタイ、男性、女性、および17の生活技術の製品シリーズがあり、伝統的な芸術品や工芸品、革新と国際企業の一定の追求に忠実です。パリ、フランスのエルメスの本社は、世界中の店舗では、「エルメス」の中華圏統一中国語の翻訳、北京、中国初のエルメスの店で1996年にオープンしました。エルメスは、極端に伝統的な優雅さのモデルを作成、臨時の卓越性、極端なゴージャスなデザインに付着されています。 1854年、氏はルイ?ヴィトンの革命は、最初のルイヴィトンiphoneケースフラットトップのレザーケースを設計し、そしてパリでは、LVパターンの第1世代を作成し、最初のLVストアをオープンし、それ以来、大文字の組み合わせLVその模様はいつもLV皮革製品の象徴であり、それ以来長い間続いています。フラット突破長方形のスーツケースがトレンドになります後しかし、ちょうど今日のように、LVの設計はすぐに、コピーされます。初期のLVのスーツケースからになりました毎年恒例のパリT台絶えず変化LVファッションショー、LV(ルイ?ヴィトン)は、ファッション業界での国際トップの位置に立ってきた、本当の理由は、LVは、独自の特別なブランドを持っているということである「DNA」 。