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Not all B2B marketing plans are successful. As a marketer, you should be aware of the potential traps that cause your seemingly well-written marketing plan to bite the dust. Here are top 5 reasons why some marketing plans fail. 1. Absence of written, documented plan Businesses must devote time and effort to creating [...]
Tue, Sep 26, 2017
Source: saleschase
You’ve launched your product or service, and you’re excited and a little anxious to see how your target audience received it. Was it received with open arms and high praise? Or is it back to the drawing board? The only way to find out is by getting customer feedback. Try [...]
Tue, Sep 19, 2017
Source: saleschase
A marketing plan should be designed to suit the needs of a business and its external environment. If you are selling products or services to businesses, then the plan has to be customized to reflect this B2B reality. Here are the essentials. Marketing essentials Situation analysis: You will have to include: SWOT [...]
Tue, Sep 12, 2017
Source: saleschase
While several entities start ecommerce activities, not all succeed. There are a few things you need to keep in mind if you want your venture to be a long-term proposition. Here are seven deadly sins that B2B ecommerce companies must never commit: Assuming what customers want: Oftentimes, ecommerce companies start [...]
Mon, Sep 04, 2017
Source: saleschase
A prospective buyer decides to spend his money on your product, probably after watching advertisements for it, and giving in to the salesmanship and perseverance of your sales team. You  don’t want to lose these hard-earned customers. You must make sure that he is a repeat customer,  and refers you [...]
Tue, Aug 29, 2017
Source: saleschase
To develop a successful marketing plan, you must know your target customers. With this knowledge, you can increase sales and improve profits.  One way to understand your customers better is to analyze their demographic profiles. Demographic segmentation segregates the market into groups based on demographic variables. These include age, gender, family [...]
Fri, Aug 25, 2017
Source: saleschase
Business newsletters need not be yawn-inducing; they can be interesting and informative at the same time. Here are a few ideas on producing newsletters that pack a punch: Follow the rules of good design. Do not mix too many fonts, font sizes and colors. Use a maximum of three fonts, and [...]
Tue, Aug 22, 2017
Source: saleschase
Today, most B2B clients are aware of environmental issues, and some of them actively look for environmentally friendly products and services. This trend is going to get only stronger in the future. So, all businesses should adopt environmental marketing strategies. Environmental Marketing, or green marketing, refers to strategies and policies adopted [...]
Thu, Aug 17, 2017
Source: saleschase
If your referral marketing program is not bringing in the desired results, then you’re probably not doing it right. A well-oiled referral marketing program can do wonders for your top line. Here are 13 tips to improve your referral marketing program. Offer a freebie: Offer something attractive and easy to earn. [...]
Fri, Aug 11, 2017
Source: saleschase
Viral marketing is different from conventional marketing in that it contains elements that are exceedingly attractive to the audience and compel those exposed to it to spread the message. As a result, the word of mouth about the campaign spreads fast. Viral marketing can take all forms, including snail mail, [...]
Tue, Aug 08, 2017
Source: saleschase
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